Yolanda B., better known as "WhyBeNatural," has been passionate about natural hair since her big chop in 2011. After her big chop in 2011, Yolanda spent years documenting her natural hair journey, sharing tips, product reviews, and lessons learned with an online community that would later inspire the creation of 4 Us HairSkin.

Through years of trial, error, and discovery, Yolanda learned that healthy hair isn't just about products—it's about consistency, education, and self-care. As she connected with others navigating similar hair journeys, she recognized a need for simple, effective products created with textured hair in mind.

Her passion for natural wellness eventually expanded beyond hair care. After experiencing dry skin, adult eczema, and the physical changes that came with pregnancy, Yolanda began exploring natural ways to care for her skin as well. She started formulating products for herself and her family, focusing on ingredients that nourished both hair and skin.

The positive feedback she received from family, friends, neighbors, and members of her community encouraged her to take a leap of faith. On April 21, 2021, she officially launched 4 Us HairSkin.

Today, 4 Us HairSkin is more than a product line. It is a reflection of Yolanda's commitment to helping people care for themselves naturally, embrace their unique beauty, and build healthy routines that support both hair and skin. Every product is inspired by real-life experiences, community feedback, and a belief that self-care should be simple, accessible, and made with us in mind.

What started as a personal journey became a brand built for community, confidence, and care—because healthy hair and skin should be for all of us.